Metro Detroit, MI


Greater Cleveland, Ohio

Serving the Equipment Industry Since 1963

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Welcome to Cloverdale Equipment Co

Cloverdale Equipment Co. is a full service construction equipment distributor and rental company, providing aerial work platforms, telehandlers, forklifts, rough terrain and industrial cranes, boom trucks, portable air compressors and other related construction equipment. Established in 1963, we are a privately held, employee owned, family controlled firm; 100% Michigan owned and operated. Our inventory and rental fleet consists of new and late model, low hour machines from some of the top manufacturers in the industry. Our corporate headquarters is located in Oak Park, Michigan (metro-Detroit), along with branches located in Norton Shores, Michigan (west Michigan) and Berea, Ohio (greater Cleveland).


High quality equipment, superior parts/service aftermarket support, and a team of experienced, dedicated professionals. That's the Cloverdale difference!


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What's new?

november 2018: Thank you veterans! cloverdale equipment co. honors all who served - we thank you for you service.

Cloverdale wishes all those who have served a happy Vetrans Day! We thank you for your service and dedication to our country.

Cloverdale is grateful to honor our Veteran employees today.

  • Christopher Kovenich - Marine Corps (pictured below) 
  • Daniel Sabo - Army
  • Joshua Baker - Navy (pictured below) 
  • Richard Long - Navy (pictured below)
  • Todd Maki - Army (pictured below)
  • John Hunter - Navy (pictured below) 
  • Christopher Lieffers - Army
  • James Walicki - Navy


CEC Veterans


September 2018: cloverdale equipment co. of west Michigan "open house & customer appreciation day"


Save the Date and stop by for the upcoming Cloverdale Equipment Co. of West Michigan "Open House & Customer Appreciation Day" to be held on September 21, 2018. Come check our new 20,000 sq. ft. facility have some fun and meet the entire Cloverdale Team. See below flyer for more info.


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AUGUST 2018: Cloverdale Equipment Co. Supports The 2018 Detroit Hydrofest Boat races

Cloverdale Equipment Co. continued our long standing support of the "Detroit Hydrofest Boat Races" held recently on the Detroit River. A wonderful event that takes place every summer. We look forward to supporting next years event.


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july 2018: scott barcheski joins cloverdale equipment co. of west michigan sales team

Scott Barcheski has recently been hired to the position of Territory Manager and will promote equipment rental and sales for our complete line of products out of the new Norton Shores, MI branch. Scott has extensive experieicne in the equipment business and will provide a high level of service to customers in the West Michigan market. Welcome to the CLOVERDALE TEAM Scott.



On June 27, 2018; Cloverdale Equipment Co. hosted over 20 Safety Managers from various local construction contractors at our Oak Park, MI training facility for an Aerial Work Platform Safety Day. The day included Genie Lift Pro training, hands on familiarization of Aerial Work Platforms, attachments and discussion regarding new ANSI standards which take effect on our industry soon. During the event all participants were given an opportunity to operate a JLG 800S on a timed travel course using our new Virtual Reality training system. Cloverdale is committed to doing our part to promote "Safety" and plans to hold another event of this type later this fall.

Have interest? Give us a call 800-822-7999


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JUNE 2018: Meet Bandit - Cloverdale Equipment Co. Mascot

Meet Bandit or as called by some "Mr. B". He is a 5-year old rescue taken in by the President of Cloverdale, Todd Moilanen. Bandit enjoys coming to the office on a daily basis and making the rounds. Recently he was spotted in one of our delivery trucks, willing to do his part in providing the best service available to all of our customers!


Want to know more on Bandit?


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May 2018: Cloverdale adds jlg 1644 high capacity Telehandler units to fleet

Cloverdale Equipment Co. has added multiple new JLG 1644 telehandler forklifts to our fleet as an ongoing effort to provide the latest lift solutions to our customers. The JLG 1644 is new to the market and comes with an amazing lift capacity of 15,650 lbs. combined with a 43.7 ft. maximum lift height. All rental machines are fully equipped with spacious enclosed cab, air conditioning, 87" quick attach carriage, 96" pallet forks, pneumatic radial tires, back-up camera and alarm, auxiliary hydraulics and LED road light package. **Call today to RENT or BUY - 800.822.7999**


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MaY 2018: NEW CLOVERDALE Equipment Co. of West Michigan Location

Construction is complete on the new Cloverdale Equipment Co. of West Michigan branch. Our new location features a 20,000 sq. ft. state-of-the-art building with pull through bays, overhead cranes, fully enclosed scissor lift storage and all the amenities required to continue providing best in class customer service. Stop by and check us out at 7175 Enterprise Drive Norton Shores, MI 49456


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January 2018: cloverdale named broderson cranes "2017 dealer of the year"

Broderson Manufacturing Company, manufacturer of Broderson Industrial Cranes, has recognized Cloverdale Equipment Co. as the "2017 Dealer of the Year". Through strategic fleet planning and sincere commitment to the Broderson brand Cloverdale Equipment Co. engaged to buy more industrial cranes in 2017 than any other Broderson dealer in the World. The entire Team at Cloverdale is extremely proud of this accomplishment and looks forward to another strong year in 2018.


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December 2017: don Ainslie retires

After 31 1/2 years of dedicated employment with Cloverdale Equipment Co. Don Ainslie has retired from our Oak Park service department. For many years Don served the company and our customers by providing a high level of service as a road technician. Most recently he served as our lead technician at the SHAP Project where he kept our customers up and running smoothly. Don plans to travel extensively now that he has retired and we wish him the very best. Thanks for all your years of service Don and Congratulations!



Construction is well under way on the new Cloverdale Equipment Co. of West Michigan branch. Our future location will feature a 20,000 sq. ft. state-of-the-art building with pull through bays, overhead cranes, fully enclosed scissor lift storage and all the amenities to continue providing best in class customer service. Completion expected early 2018.

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September 2017: Tudor vidican joins cloverdale equipment of ohio

We are pleased to announce the recent hiring of Tudor Vidican as Rental Manager at Cloverdale Equipment Co of Ohio. Tudor has 20+ years of experience in the equipment rental business within the greater Cleveland market and understands our commitment to customer service. Welcome to the TEAM Tudor!


September 2017: jlg x770aj compact crawler boom lift added to rental fleet

Cloverdale has added the new JLG X770AJ compact crawler to the rental fleet. This model offers a working height of 84', horizontal outreach of 43' and 500 lb. platform capacity. The X770AJ is a narrow compact and lightweight lift solution capable of driving through most doorways and gates. With non-marking rubber tracks the machine can be placed on sensitive flooring and landscaping and can climb stairs.


June 2017: Don Stevens Promoted to Parts Manager

Cloverdale Equipment Co. promotes Don Stevens to the new role of Parts Manager. Don will oversee our entire parts department here in Oak Park, MI. Don is another long term employee of Cloverdale with over 28 years of service to our company. We are confident Don will do a Great Job in his new position and congratulate him on his promotion.


June 2017: Chris Walter Promoted to Service Manager

Cloverdale Equipment Co. has promoted Chris Walter to the new role of Service Manager. Chris started as an apprentice with Cloverdale 24 years ago and previously held the position of shop foreman. Chris is dedicated to making sure Cloverdale Equipment Co. continues to provide best in class service to our customers. We are grateful to have Chris lead our Service Team in Oak Park, MI and congratulate him on his promotion.


May 2017: Brian Omerod - Vice President of Product Support Retires

32 years ago, a Marine not far removed from duty, made a decision to start his career within the service department at Cloverdale Equipment Co. Since then Brian Omerod worked his way through the ranks at Cloverdale and retires as Vice President of Product Support, a position he has held for many years. His contributions to the company helped Cloverdale become who we are today. The entire Cloverdale Team appreciates all he has done and wishes him the best as he enters retirement. Congratulations and Enjoy Brian!


April 2017: Delivery Capacity Increased

To better serve the customers of Cloverdale Equipment Co. we have made further investment to our dedicated rental delivery fleet with the addition of multiple tractors and trailers. We stand ready to handle your next rental order.


April 2017: Jeff Kocmit joins Cloverdale Equipment Co. of Ohio

With a great understanding to provide best in class customer service Jeff Kocmit has been hired to the new position of Parts & Service Sales Representative at Cloverdale Equipment Co. of Ohio. Jeff will work closely with his team members to establish Cloverdale as a viable source of aftermarket support to all clients in the greater Cleveland area. Welcome to the team Jeff.


Cloverdale Equipment Co. IC-80 on Display at Con-Expo 2017

As a "Top Ranked Dealer" for Broderson Industrial Cranes, Cloverdale Equipment Co. showcased one of our many new IC-80-3J carry deck cranes at Con-Expo 2017 held in Las Vegas.



November 2016: Sean Carr Promoted

Effective November 1st Sean Carr has earned the promotion to Rental Manager at Cloverdale Equipment Co. of West Michigan. Congratulations Sean!


October 2016: Mark Carr retirement

After 46 years of loyal service to our company, Mark Carr has retired from his position of Rental Manager. Mark was originally hired by Hasper Equipment in February of 1970 and has been a Cloverdale employee since Cloverdale acquired Hasper Equipment in 1980. A retirement party was held in December to celebrate Mark's career and retirement. We are extremely grateful for his many years of dedicated service to our company and wish him well.


April 2015:  Pankowski joins Cloverdale Equipment as Sales Manager

With an extensive background in service and sales of construction equipment in the greater Detroit market, Jerry Pankowski has been hired to lead our sales team.  Welcome aboard, Jerry!


December 2014:  Townsend added as Product Support Sales Representative

In an effort to better serve our clients, Warren Townsend has joined our aftermarket sales team.  Formerly our Rental Manager at the G.M. Fairfax (Kansas) assembly project, he now has outside sales responsible for parts and service for rough terrain cranes, boom trucks, telehandlers and forklifts at our Oak Park branch.  He joins Steve Wozniak, who now has outside sales responsibility for parts and service for aerial work platforms, Broderson industrial cranes and portable air compressors, as well as providing operator training for telehandlers and aerial work platforms.  Best of luck, Warren!


July 2014:  Cloverdale adds Broderson IC400-3A 25 ton crane to rental fleet

Equipped with a five-section 65' full power boom and 20' offset jib, it is one of the largest industrial cranes available on the market.  The IC400-3A features a Cummins QSB4.5 diesel engine, fully enclosed cab with heat and A/C, four wheel drive, four wheel steer, and dual axis joystick controls.  PAT rated capacity limiter system (RCL) and anti-two-block system. Available for rental or purchase.


July 2014:  Cloverdale adds Genie SX-180 boom lift to rental fleet

With a maximum working height of 186' and maximum horizontal reach of 80', the SX-180 is one of the largest self-propelled straight boom lifts available.  With an overall width of 8'2" and operating weight of 55,400 lbs, it can be transported without an oversized load permit.  The SX-180 features a 10' 60 degree rotating jib to maximize work envelope flexibility and additional outreach at elevation.  Four wheel drive, four wheel steer, foam filled tires, hydraulic oil cooler and on-board 7500 watt generator.  Available for rental or purchase.


April 2014:  Cloverdale adds Genie GTH1544 telehandler to rental fleet

With a maximum lifting capacity of 15,000 lbs and a maximum lift height of 44 ft, the GTH1544 is the highest capacity telehandler ever offered by Cloverdale.  Equipped with full time planetary four wheel drive, three steering modes, hydrostatic transmission, and an enclosed cab.  Available for rental or purchase.


June 2013:  Cloverdale enters Ohio market

To better serve our customers throughout the upper midwest, we have opened a new branch in Berea, Ohio (greater Cleveland).  Industry veteran Roger Mahakian serves as Branch Manager.  Jeff Brown is Service Manager, and John Heninger and Ross Novak are our outside sales reps.



April 2013:  Cloverdale enters compact crawler boom market

With the addition of a JLG Model X550AJ and JLG Model X700AJ, Cloverdale expands rental fleet to better serve our aerial lift customers.  The X550AJ has a working height of 61' and and overall width of only 31"; the X700AJ has a working height of 76' and an overall width of 39".  Both are equipped with non-marking rubber tracks and are lithium ion powered.



January 2013:  Huntington Bank's "Best in Business" radio ad, as heard on WJR 760 AM.

Huntington Bank has been running a series of "Best in Business" radio ads, featuring some of their commercial banking clients.  An ad on Cloverdale Equipment Co. aired on WJR 760 AM on January 29, 2013.  Click below to hear a replay.


2013: Cloverdale celebrates 50th Anniversary.

Cloverdale Equipment is celebrating it's 50 year anniversary in 2013.  Founded on June 24, 1963 by Ben C. Maibach Jr, Cloverdale has been privately held, employee owned, and family controlled for three generations.  Today, Cloverdale is run by Ben's grandson, Todd Moilanen, and a team of experienced, dedicated professionals.


November 2012:  Faur promoted to Rental Manager.

We are pleased to announce that Jayne Faur has been promoted to Rental Manager at our Oak Park branch.  Congratulations, Jayne!


November 2012:  Salkowski passes away.

After a long battle with leukemia, Dick Salkowki passed away on November 14, 2012.  Dick ran our Rental Department, yard and dispatched trucking for decades, and was employed at Cloverdale for forty years.  He will be missed.


September 2012:  Harla and Holt added to Cloverdale's Rental Department.

Brad Harla and Andrew Holt are hired as Rental Coordinators.  Both Brad and Andrew have extensive equipment rental experience in the metro-Detroit market.  Welcome aboard, Brad and Andrew!


June 2012:  VanSweden and Sorenson promoted.

We are pleased to announce two promotions at our Muskegon branch.  After serving as Sales Manager and Territory Manager for many years, Ed VanSweden is promoted to Vice-President/General Manager.  Ed has extensive industry experience at all levels of construction equipment distribution and rental in the west Michigan market.  In addition, Scott Sorenson is promoted to Service Manager after serving as a senior field and shop technician since he was hired in 2003.  Congratulations, Ed and Scott!


April 2012:  Former President of Cloverdale passes away.

Thomas A. Moilanen, Cloverdale's Vice-President/General Manager from 1971 to 1978, President from 1978 until 2001 and a former co-owner, died on April 13, 2012 at age 67 after a long battle with renal cell carcinoma.  Tom ran Cloverdale for thirty years, through some very challenging times and was instrumental in establishing our company.  He transitioned Cloverdale from a one location, purely rental firm to a multi-location rental and distribution company through hard work and sheer determination.  A man of strong conviction, he was not always easy to work with or for, but he always gave 110%, did the best he could with what he had to work with, and meant well.



January 2012:  Second shift reinstated.

In an effort to better serve our rental and service customers, we have reinstated a second shift in our service department at our Oak Park branch.  We now have service technicians available from 7:00 AM until midnight, Monday through Friday.  This will allow us to complete service work on our rental fleet and customer owned equipment on an even more timely basis.


September 2011:  Cloverdale's Founder and Chairman passes away.

Benjamin C. Maibach, Jr., Cloverdale's Founder, President from 1963 to 1978, and Chairman of the Board from 1963 to 2011, died on September 24, 2011, at age 91.  Ben Jr. was a prominent fixture in the Detroit business community.  A true humanitarian and community leader, he served on over 20 business, professional association and community service boards of directors.



July 2011:  Cloverdale adds JLG Model 1500SJ Ultra boom lift to rental fleet.

With a maximum working height of 156', the 1500SJ is the largest self-propelled telescopic straight boom lift available.  With an overall width of 8' 2" and operating weight of 47,920 lbs, it that can be transported without an oversized load permit.  The 1500SJ features a telescoping jib for greater work envelope flexibility and additional outreach at elevation. Constructed of high strength 100,000 psi steel.  Dual 1,000/500 lb capacity. Equipped with SkyPower (on-board 7500 watt generator).  Available for rental or purchase.


June 2011:  Cloverdale adds National Model NBT45 45 ton boom truck to rental fleet.

Equipped with a four-section 127' full power boom and 55' two-section jib, it is the largest boom truck that can be transported without permits in the State of Michigan.  The NBT45 features a fully enclosed swing cab and outriggers that can be positioned at 0%, 50% and 100%.  Load moment indicator (LMI) and anti-two-block system.  Mounted on an International 7600 tandem axle chassis with steerable pusher and tag axles, it is powered by a Navistar 475 hp diesel with a ten speed manual transmission.  Well equipped with lots of chrome.  Available for rental or purchase.  Contact us for more details!


April 2011:  Wells retires, Walter promoted to Shop Foreman.

After serving as shop foreman at our Oak Park branch since 2004, Bill Wells retires.  An industry veteran and consumate professional, Bill will be missed.  Chris Walter, a Cloverdale employee since 1993 and formerly a field technician, is promoted to shop foreman.  Best of luck, Bill and Chris!


December 2010:  Noffke retires; Unger joins Cloverdale Equipment of West Michigan.

After representing our company as an outside sales rep for twelve years, Jim Noffke retires.  Mark Unger is hired, and now has outside sales responsibility for promoting rentals, sales, parts and service for our complete line of products out of our Muskegon branch.  Mark is well established in the equipment rental business, as he has fourteen years of industry experience in the west Michigan market.  Congratulations to both Jim and Mark!


October 2010:  Jayne Faur joins Cloverdale Equipment as Rental Coordinator.

To better serve our rental customers and help manage our expanding rental fleet, we are pleased to announce that experienced rental coordinator, Jayne Faur, has joined Cloverdale Equipment at our Oak Park branch.  Welcome, Jayne!


June 2008:  Tom Burke joins Cloverdale Equipment as VP Rental Division.

A fixture in the rental business in metro-Detroit for decades, Tom Burke is hired to lead Cloverdale's rental division.  Tom has spent his entire career in the equipment rental business in the Michigan market, and has extensive contacts.  Wecome aboard, Tom!


January 2008:  Wozniak and Crandell added to Cloverdale's sales team.

Steve Wozniak is hired to the newly created position of Product Support Sales Representative out of our Oak Park branch.  Steve has outside sales responsibility for our parts and service departments, as well as providing operator training for telehandlers and aerial work platforms.  Steve has nearly twenty years of industry experience in the metro-Detroit market.  Gary Crandell also joins the Cloverdale team, and has outside sales responsibility for promoting rentals, sales and service for our complete line of products out of our Oak Park branch.  Gary is well established in the equipment rental business, as he has nearly twenty years of experience in the metro-Detroit market.  Welcome, Steve and Gary!


April 2007:  Magon joins Cloverdale Equipment.

Jason Magon is hired, and now has outside sales responsibility for promoting rentals, sales, parts and service for our complete line of products out of our Oak Park branch.  Jason has extensive experience in the equipment rental business in our market.  Congratulations, Jason!

Featured Inventory

13133 Cloverdale Ave. Oak Park, MI 48237

Phone: 800-822-7999 | Fax: 248-399-7730


7175 Enterprise Drive Norton Shores, MI 49456

Phone: 800-234-9528 | Fax: 231-733-4601

1004 W. Bagley Rd. Berea, OH 44017

Phone: 440-234-8800 | Fax: 440-234-8827

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